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Security with Identity: Why Focus Still Wins in a Crowded Market

Replace legacy PAM with Segura®: deploy in hours, unify human and machine identities in one platform with native integrations, JIT access and 24/7 support.

The New Reality in Identity Security

If you’re a security leader, your job is harder than ever.

You’re being told to consolidate vendors, but forced to stitch together fractured platforms.
You’re pressured to adopt AI, but your current tools can’t even manage the machine identities you already have.
You’re expected to prove compliance, but legacy PAM can’t scale fast enough to help you pass the audit.

Thousands of CISOs and IT managers are facing the same contradictions. 

At the exact moment you need smarter, faster, and simpler identity control, you're being sold bloated platforms that promise everything and deliver little. And now, big tech players are consolidating cybersecurity tools into mega-platforms — raising concerns about innovation stalling and response times slowing to meet new threats like AI-driven identity abuse.

At Segura®, we’ve chosen a different path. We focus on doing Identity Security exceptionally well so we can deliver value faster, more efficiently, and with an experience that large platforms simply can’t replicate.

Why Security Teams Are Replacing Legacy PAM

Security teams are already replacing legacy PAM tools due to complexity, cost, and slow deployment. With each new vendor consolidation, those concerns are only accelerating — especially for teams trying to stay agile, cloud-ready, and audit-prepared.

Before making a switch, security leaders are asking the right questions:

  • Will it deploy in days or drag on for months?
  • Can we manage both human and machine identities in one place?
  • Is the pricing clear, or packed with hidden fees?
  • Will our team actually use it, or keep working around it?


Segura® was built to answer all of these with speed, control, and transparency.


“Segura's support is beyond excellent—quick to respond and knowledgeable, unlike what we experienced with previous vendors.”   - IT Security Analyst, Services industry
“It offers all the PAM features we need in a single platform, something our previous solution couldn’t do without add-ons.”    - IT Manager, Telecommunications

Here’s how it compares:

Identity is the new perimeter of digital security, but most platforms still treat it like just another feature. Security teams are left stitching together disconnected tools, managing complexity instead of reducing it.

Every Segura® capability — from Privileged Access Management (PAM) to Cloud Infrastructure Entitlements Management (CIEM), from Endpoint Privilege Management (EPM) to DevOps Secrets Management (DSM) — is built around a single goal: giving teams precise control over access and privilege in even the most complex environments.

With native integrations and modular design, Segura® gives security teams total control over both human and machine identities through a single interface. That means faster decisions, fewer blind spots, and less time spent chasing down fragmented data.

Enterprise-Grade Without the Enterprise Drag

When your privileged access tools take months to implement, you miss audit deadlines, workarounds start piling up, and your team’s fatigue grows.

Segura® deploys in hours, not months, so you can take control immediately. That means:

  • Faster time-to-value
  • Minimal reliance on consultants or external services
  • Maximum control for your teams, from day one

Security leaders use Segura® to:

  • Enforce Just-in-Time access across systems with multiple enforcement methods
  • Prioritize threats using risk scoring based on behavior and context (UEBA)
  • Integrate directly with major cloud providers and identity platforms
  • Manage both human and machine identities from a single, unified view

Local Expertise, Global Scale

When identity issues arise, timing and local context matter. Support delays can slow response, increase risk, and create unnecessary friction for your team.

With regional Centers of Excellence, we provide:

  • 24x7 multilingual support
  • Local experts who understand the regulatory and operational nuances of your region
  • Tailored, high-touch assistance throughout the customer journey

This approach helps teams resolve issues quickly, stay compliant with frameworks like GDPR, HIPAA, and SAMA, and work with trusted specialists who know their business.

Security teams worldwide choose Segura® for faster resolutions, local expertise, and support they trust long after deployment.

Digital Sovereignty, On Your Terms

Most major security solutions are now owned by a few global tech giants. Segura® remains strategically independent, with infrastructure and governance designed to maintain sovereignty and compliance across diverse regions.

This independence ensures your security posture isn’t dictated by vendor lock-in, platform consolidation, or geopolitical risk.

Customer-Led Innovation

We don’t just build for our customers, we build with them.

With initiatives like the “Build With Us” program, we continuously integrate real-world feedback into our development process. This ensures that what we deliver actually solves the challenges practitioners are facing right now, not just what sounds good on a roadmap.

This customer-first approach has earned Segura® a 4.9/5.0 rating on Gartner Peer Insights and multiple innovation awards globally.

Final Thoughts

The recent wave of cybersecurity acquisitions is creating more complexity at the exact moment security teams need clarity. As vendors consolidate into mega-platforms, security teams face slower innovation, limited flexibility, and solutions built for someone else’s roadmap — not their real-world needs.

Segura® is heading in the opposite direction: focused identity security that adapts to your environment, scales with your needs, and puts your team back in control.

Thousands of security professionals have already made the switch to the solution that’s faster to deploy, easier to manage, and trusted by teams worldwide.

Because protecting access shouldn’t require sacrificing agility, visibility, or trust.

The future is safe.
The future is Segura®.

Segura®
Segura®: Futureproof Identity Security

Segura® is a leader in Privileged Access Management (PAM), delivering fast, simple, and powerful security. Globally recognized by Gartner, KuppingerCole, and Frost & Sullivan, we're consistently ranked the #1 PAM solution by real users on Gartner Peer Insights—perfect for IT teams that prefer results over bureaucracy.

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70% lower Total Cost of Ownership (TCO) compared to competitors.
90% higher Time to Value (TTV) with a quick 7-minute deployment.
The Only PAM solution available on the market that covers the entire privileged access lifecycle.