Our rebranding marks a new era of global expansion, leadership in PAM, and evolution toward comprehensive identity protection.
A New Chapter in Our Story
São Paulo, Brazil – March 31, 2025 – senhasegura, a globally recognized leader in Privileged Access Management (PAM), today announces its evolution into Segura®, marking a new chapter for the company and its mission to deliver futureproof identity security.
A Legacy of Innovation
Founded in Brazil in 2009, senhasegura quickly earned international recognition as one of the leading providers of PAM solutions. Throughout its journey, the company has consistently been featured in top analyst reports, including the Gartner® Magic Quadrant™ and Forrester Wave™, and consistently praised for its innovation, usability, and customer-centric approach.
senhasegura has been named Customers’ Choice four times in the Gartner Voice of the Customer Report, and is frequently recognized by leading analyst firms such as KuppingerCole, Frost & Sullivan, and ISG. These distinctions have reinforced its reputation for innovation, technical excellence, and operational strength.
Why the Change?
This transformation is more than a name change; it’s a strategic evolution that strengthens Segura®’s global presence and reflects the growth of its platform. The company now expands its focus from privileged access protection to a more comprehensive approach to identity security, positioning itself for the future of cybersecurity.
Already operating in over 70 countries, Segura® supports over 800 clients across industries like banking, aviation, and telecommunications, backed by a global network of over 260 resellers. The new brand reinforces the company’s commitment to delivering simple, scalable identity solutions that empower teams to move faster and stay ahead.
A Bold Past. A Fearless Future.
This transition is rooted in Segura®’s vision to expand its reach and establish itself as one of the most influential brands in cybersecurity.
"The transition to ‘Segura®’ is a natural evolution of our brand that reflects our global growth while also embodying our vision: broader and more effective identity protection," says Marcus Scharra, CEO of Segura®.
What’s Changing?
The shift marks the evolution of its Privileged Access Management (PAM) platform into a broader identity security solution—one that prioritizes usability, automation, and control. Segura® remains focused on delivering complete, end-to-end capabilities—from privileged credential management to full access and identity control—helping organizations strengthen security without added complexity.
Known for its customer-centric approach and cutting-edge technology, Segura® will continue delivering its award-winning solutions—now with an expanded portfolio that reflects its evolution from PAM to a broader digital identity security strategy.
It’s Not Just a Visual Change
As part of this evolution, on March 31, Segura® is also announcing the launch of Segura® 4.0, the latest version of its access and identity management platform. While maintaining the reliability the market already knows, the solution is now faster, smarter, and designed for real IT teams facing real-world security challenges.
With a refreshed UI, streamlined workflows, and proactive security, Segura® 4.0 simplifies privileged access management without unnecessary complexity. Stronger protection. More control. The best just got better.
Marcus Scharra, CEO of Segura®, reinforces the company’s commitment to user experience:
"senhasegura has always been recognized for having the best UI/UX in the market, providing an intuitive and seamless experience for users. With Segura® 4.0, we are raising the bar even higher, making privileged access and identity security even more efficient and user-friendly."
Learn More
For more details on this rebranding and its impact on the market, please contact our communications team:
Matheus de Aguiar - Brand Coordinator
marketing@segura.com
segura.security
About Segura
Segura® is a leader in Privileged Access Management (PAM), delivering security that's fast, simple, and powerful—without the complexity. Our intuitive, scalable platform simplifies privileged access management, designed for real IT teams dealing with real-world scenarios every day.
Segura® is globally recognized by Gartner, KuppingerCole, and Frost & Sullivan for innovation, reliability, and exceptional customer experience. On Gartner Peer Insights, real users consistently rank our solution as the #1 PAM.
Powerful security, zero time wasted—that's Segura.
Segura® is a leader in Privileged Access Management (PAM), delivering fast, simple, and powerful security. Globally recognized by Gartner, KuppingerCole, and Frost & Sullivan, we're consistently ranked the #1 PAM solution by real users on Gartner Peer Insights—perfect for IT teams that prefer results over bureaucracy.
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