This is more than a name change—it’s a global evolution. “Segura®” is sharper, easier to remember, and built to scale worldwide. It reflects our commitment to making identity security faster, simpler, and more accessible for real IT teams everywhere.
We’ve refreshed our visual identity, voice, and positioning—but our values, product excellence, and customer commitment stay the same. Segura® is still the platform your customers trust, now with an even clearer story.
Positively. The rebrand strengthens our global appeal and helps us stand apart from legacy competitors. It signals innovation, speed, and clarity—values that matter to your customers and drive stronger go-to-market performance.
Not directly. But it’s important to start using the updated brand in all partner-facing and customer-facing materials—including emails, proposals, presentations, and websites.
Keep it simple:
• This is a rebrand—not an acquisition or merger.
• Segura® is the same trusted solution, with a modern name and a smarter platform.
•Share the official rebrand page with your clients: segura.security/new-brand
The official switch happens March 31, 2025, at 12:00 AM (BRT – UTC -3). From that point on, all communications should use the Segura® name and identity.
• The website will redirect to segura.security;
• Our social media will reflect the new brand;
• Corporate emails will begin using the new domain (with temporary redirects in place;
• Make sure all communications, collateral, and interactions reflect the Segura® brand from this date forward.
✅ Your website and partner materials with the Segura® logo;
✅ Proposals, presentations, and pitch decks;
✅ Contracts and technical documentation;
✅ How you talk about the brand—Segura®, not senhasegura
All updated logos, templates, guidelines, and promotional assets are available in the New Affinity Portal.
Use the Visual Identity Guide in the Affinity Portal for logo placement, typography, color usage, and messaging. When in doubt, contact our team—we’re here to support you.
Starting March 31, 2025, our website will move to segura.security and all corporate emails will update to the @segura.security domain.
Don’t worry—temporary redirects will remain in place to ensure nothing gets lost. You can keep using existing links and email addresses during the transition.
Reach out to the Marketing & Communications Team at marketing@segura.security. We’re here to make the transition smooth and successful.